In 2008, as the global financial crisis exacerbated, the impact was eroding real economies worldwide. Due to the pressure caused by global economic recession, falling memory price and soaring production cost, growth of the global semiconductor market slowed down. Sales of semiconductor manufacturing, packaging and testing equipment grew slowly. Thanks to strong demand brought about by China¡'s economic growth, sales keep growing in China's semiconductor market, including Taiwan. Nevertheless, as the transfer of the international semiconductor industry slows down, China's electronics industry faces a slew of issues, including Renminbi appreciation, rising cost of raw materials, and monetary squeeze abroad, which resulted in a notable decrease in the growth rate of China's semiconductor industry.
Multinational semiconductor enterprises also face a series of difficulties and challenges in their operations in China. External disturbance factors such as changes in demand and price at the downstream of the semiconductor industry, and internal disturbance factors such as industry technology upgrading, all present challenges to multinational semiconductor enterprises' operations in China. Meanwhile, competitions in the semiconductor industry have intensified. To better improve the localized advantages of their operations in China and integrate their localization into their international industry layout, all major multinational semiconductor enterprises have adjusted their investment profile and development strategies in China. Some new developments in inputs, R&D, marketing and human resources have emerged.
The 2008-2009 Annual Report on Business Strategies & Investments Development of Multinational Semiconductor Enterprises in China released by us accurately grasps multinational semiconductor enterprises' operational strategies in China and can assist home and foreign semiconductor enterprises to see through future changes in the market. It will help enterprises and investors more accurately grasp the pulse of multinational semiconductor enterprises' competition strategies in China, and bring new ideas to more multinational and home semiconductor enterprises:
* Accurate market description data, describe annual market changes from the perspectives of market size, competition pattern and brand structure, and see through the industry development trend.
* Outline multinational semiconductor enterprises' competition performance in China in 2008, sum up their competition strategies in China from such diverse dimensions as R&D strategies, R&D directions, R&D inputs, R&D layout, brand strategies, product strategies, channel strategies, pricing strategies, services strategies, employee management, employee incentives, employee training and development, and assess their secrets for market leadership.
* Conduct in-depth analysis of leading multinational semiconductor enterprises' major strategic measures such as their R&D positioning, services positioning, product positioning and human resources management strategies, and compare and evaluate their competition strategies from the three major dimensions of R&D, marketing and human resources.
* In combination with the research conclusions about multinational semiconductor enterprises' competition strategies in China, provide strategic decision support to report users.
Table of Contents
Main Conclusions
Key Findings
I. Current Status and Trend of the Semiconductor Industry in 2008
(I) Overview of the Global Semiconductor Industry in 2008
(II) Overview of China's Semiconductor Industry in 2008
(III) Trend of China's Semiconductor Industry
II. Status of Multinational Semiconductor Enterprises' Investments and Operations in China in 2008
(I) Status of Investment
1. Scale of investment
2. Characteristics of investment
(II) Status of Operations
III. Analysis of Multinational Semiconductor Enterprises' R&D Competition Strategies in China
(I) R&D Strategies
(II) R&D Directions
(III) R&D Inputs
(IV) R&D Layout
IV. Analysis of Multinational Semiconductor Enterprises' Marketing Strategies in China
(I) Brand Strategies
(II) Product Strategies
(III) Channel Strategies
(IV) Price Strategies
(V) Services Strategies
V. Analysis of Multinational Semiconductor Enterprises' Human Resources Strategies in China
(I) Employee Management Strategies
1. Management strategies for different types of personnel
2. Localized management
3. Talent introduction and exit
(II) Employee Incentive Strategies
1. Salary and welfare
2. Assessment and incentives
(III) Employee Training and Development Strategies
VI. Comparative Analysis of Main Multinational Semiconductor Enterprises' Strategies in China
(I) Comparative Analysis
1. Analysis indicators
2. Analysis & review
(II) Assessment of Enterprises
VII. Recommendations
List of Tables
Structure of the Global Semiconductor Market in 2008
Comparative Analysis of Leading Multinational Semiconductor Enterprises Operation Strategies in China
...
List of Figures
Trading Volume and its Growth in the Global Semiconductor Market, 2003-2008
Size of China's Semiconductor Market, 2003-2008
Forecast of Size of China's Semiconductor Market, 2009-2011
...
For more information:
http://www.chinaccm.com/4S/4S09/4S0901/news/20090512/172 ...
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